Excellent corporate culture is key to shaping a successful enterprise. Innovation, professional, solidarity and loyalty of Granville sub spirit and "we are engaged in a more professional service," the operating philosophy for the core of the Granville sub corporate culture, highlighting the "to people-oriented," the cultural characteristics, emphasize the enterprise not only provide high quality products, as well as to serve the community, creating staff, the pursuit of the common growth of the enterprise and its employees, resulting in a strong attraction and cohesion, a strong impetus to the sustainable development of enterprises.

      Actively participate in social activities in development at the same time, love and dedication to a modest return to the community, has become the cultural traditions of the Wei son.

Vision:
      The pursuit of all-round excellence, to become domestic floor paint industry leading enterprises.

Mission statement:
      We continue to provide customers with quality floor paint and services to maximize the added value for them; our times, keep making progress, to create the best returns for investors; great importance to environmental protection and natural resources reasonably to fulfill our obligations to society; we continue to improve the working environment to enable employees to achieve self-worth, and businesses grow.

Core values:
Promote innovation, professional, united and loyal spirit, continue to challenge themselves, and seek sustainable development.
Customers - we provide the most value-added integrated solutions that meet the real needs of the customer.
Staff - we respect and the importance of each employee, a good environment for employees to create their own values​​.
Partners - our equality and mutual benefit, mutual support and common development.
Of society - we observe and respect the law of the place and culture, enterprise development, a positive return on society.